Oxford, January 26, 2012

. Intralink Limited, the leading provider of market access and business development services to technology companies targeting Japan, China, Taiwan and Korea, has secured a license partner in Japan for UK software company marketingQED.



marketingQED, the London-based originator and innovator of ‘adaptive modelling’, appointed Intralink to support its entry into the Japanese market. The result was a partnership with listed Japanese firm BrainPad Inc. (Tokyo Stock Exchange Mothers Code 3655), provider of analytical services for marketers. 



The partnership will enable marketingQED to offer its revolutionary products to existing Brainpad customers such as Japan Airlines, music retailer HMV, and convenience store operator Lawson. Already used by leading brands such as Expedia, Kellogg’s and Orange, marketingQED’s modelling tools incorporate algorithms that allow users to increase and maintain the effectiveness of their marketing strategies.



“Intralink’s understanding of the market and their ability to bridge the linguistic and cultural gaps were critical in helping us to expand into Japan. The commitment and enthusiasm of the team has made this easy and we are delighted with the result,” said Glenn Granger, CEO of marketingQED.



Intralink CEO Greg Sutch said “Japan is relatively under-developed in the field of marketing econometrics and this presents a significant opportunity for marketingQED, but success lies in adopting the right strategy and selecting the right local partner. As a result of our in-depth assessment of the market and evaluation of the strategic options, I am confident that marketingQED, together with its partner Brainpad, will establish a strong and growing foothold in the Japanese market.”




 About Intralink

Intralink develops and implements market access and business development strategies for technology and industrial companies targeting the key Asian markets of Japan, China, Taiwan and Korea. Through its signature Surrogate Sales Program™, Intralink provides its clients with a low risk, cost effective and practical means to generate new and incremental revenues in these markets as an underpin towards establishing a permanent presence.  Founded in 1990, the company is headquartered in the UK and has offices in Silicon Valley, Tokyo, Shanghai, Taipei and Seoul.




About marketingQED

marketingQED is a revolutionary adaptive modelling specialist, providing its clients with a step change in marketing effectiveness.  Utilising adaptive modelling algorithms that accurately measure the effect of the marketing mix on business performance, marketingQED hands back control of marketing analysis to businesses; delivering in-house capability to those who understand the market best - their own marketing teams. This is enabled by simple-to-use desktop tools that can identify and deliver the best marketing mix decisions for desired business results - quickly, accurately, inexpensively and continuously.