| CMR FUEL CELLS TO CREATE POWERFUL PRESENCE IN JAPAN WITH INTRALINK’S SURROGATE SALES PROGRAM™ |
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3rd July, 2006 - A pioneering Cambridge company that is developing revolutionary new fuel cell technology to power a diverse range of portable electronics products is to target the strategically important Japanese market with Asia Pacific market access specialists Intralink CMR Fuel Cells Limited is a UK developer of fuel cell stacks for portable and small stationary power generation applications, delivering massively reduced size, cost and weight when compared with conventional fuel cell stacks. These advances are critical for fuel cells to compete with existing batteries, and CMR’s products are widely expected to make mass market fuel cells commercially viable for the first time. Fuel cells are electrochemical devices that convert fuel – such as hydrogen and methanol - directly into electricity at higher efficiency than internal combustion engines. They have the potential for higher power storage capacity than lithium-ion batteries and to become the dominant technology for automotive engines, power stations and power packs for portable electronic devices such as laptop computers. CMR recently completed a landscape initiative with Intralink to establish the scale of the market opportunity in Japan, where there is significant and growing demand for power sources to support multi-featured electronic portable devices. Having identified significant joint development opportunities with electronics and power supply companies, CMR Fuel Cell’s Chief Executive, John Halfpenny, has confirmed his company’s intention to work through Intralink’s Surrogate Sales Program™ to develop the business potential: “Notwithstanding my own past experience of working extensively in Japan, I like Intralink’s surrogate model as it provides me with the transparency, flexibility and scalability which I feel are very important to working in a complex but highly rewarding market like Japan,” he said. Intralink CEO James Lawson commented: “Working with CMR Fuel Cells on scoping out the scale of the opportunity for their technology, we quickly established that there was significant demand for alternative power sources across a range of different industries. The fact that leading portable electronic device manufacturers are now making investments in this area underlines the huge potential fuel cells have in powering sophisticated electronic devices. Working with Intralink’s Surrogate Sales Program™ will take CMR to the next stage in building a significant presence in this all-important market.” About CMR Fuel Cells: CMR Fuel Cells plc is a high growth, UK AIM-listed developer of fuel cell stacks for portable and small stationary power generation applications. The Company plans to become a leading supplier of fuel cell products, based on its simple but revolutionary patented stack architecture which delivers longer run-time and lower costs than conventional fuel cell stacks. CMR's unique architecture can be applied in a range of fuel cell applications including portable electronics, combined heat and power and automotive to deliver significant improvements in power density performances using a range of chemistries. CMR is initially targeting the consumer electronics industry where there is sustained and growing demand for smaller, cheaper, longer running power solutions for portable electronics devices based on direct methanol fuel cells. This demand is being driven by the increasing power requirements of portable electronics devices which have outgrown incremental improvements in the performances of traditional battery chemistries. As a result, consumer frustration with short 'run times' is compelling the electronics industry to develop and deploy suitable alternatives for power delivery. It is widely accepted that direct methanol fuel cells represent an ideal solution to the power requirements of portable devices and are also capable of eliminating the need to recharge devices by having an interchangeable fuel cartridge system equivalent of instant recharging. In 2005, CMR were winners of the Carbon Trust Overall Innovator of the Year Award and the Carbon Trust Individual and Small Businesses Award. Also in 2005, the company was selected as a Red Herring Top 100 Europe company (previous Red Herring winners include Google and eBay) and by Harvard Business School as one of 25 companies "most likely to change our world by 2010". In 2006, CMR was selected by the World Economic Forum as a Technology Pioneer for 2006. |
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