Advanced woundcare & ostomy products

Developed entry strategy for East China market & identified distribution partners for advanced woundcare products

• Intralink conducted an in-depth market analysis of China's ostomy market, focusing on key cities as well as key suppliers, distributors and hospitals
• Completed a commercial opportunity assessment to identify suitable channel partners for the client in the East China region
• Negotiated with (and between) the preferred channel partner and the client to conclude a distribution agreement. The final agreement included sales targets, marketing budgets and roll-out schedules
• Intralink continued to liaise between the two parties during the initial phase of the relationship