High performance MP3 decoders

Undertook a market study to understand the opportunity to sell into Chinese mp3 player manufacturers

• Intralink identified the client's competitors, analysed their products and explained their distribution, sales and technical support strategies
• Mapped existing channels and pricing structures and met with a broad cross-section of design houses and resellers
• Profiled the leading mp3 player manufacturers and listed their supplier affiliations and main markets
• Developed a product launch strategy which included recommendations about product, pricing, partners, local support and target markets
• Intralink is standing by to implement the recommendations of the report