Conducted over 12-16 weeks through a combination of desk research and interviews with companies across the value chain, a Landscape™ initiative exposes all aspects of the market dynamics, delivering a thorough competitive analysis and highlighting the commercial and regulatory factors affecting the market. It concludes with strategic recommendations, including the costs and benefits of all entry options.

A market Landscape™ initiative will:

• Quantify the market opportunity and highlight the areas of greatest potential
• Establish the market size, characteristics and growth trends
• Identify and profile local and foreign competitors and their strategies
• Map the distribution channels and pricing structures
• Flag potential ‘road-blocks’, including commercial and regulatory ones
• Make recommendations with respect to routes to market