Broadcast systems for TV and post-production

Landscaped the market for broadcast systems in China and explored opportunities to partner with local system integrators

• Intralink conducted an in-depth analysis of China's market for broadcast hardware and software, focusing on system integrators and national broadcasters
• Identified, accessed and demonstrated the client's products to leading system integrators in the market
• Explored partnership opportunities with system integrators direct and through local dealers
• Acting on the client's behalf, established direct relationships with purchase departments inside key television networks, including CCTV, STV and OTV