Alex studied Japanese, Chinese and Economics at Oxford University and went on to take a Diploma in Advanced Japanese at Sophia University in Tokyo. He has worked in and with East Asia for the past 18 years, including for a time at Sony's International Marketing Division at the company's head office in Tokyo. He also worked for a leading Japanese software company with ground-breaking technology in the professional and consumer audio space.
 
Before assuming his business development role in the UK, Alex worked for two years in Intralink's project office in Tokyo where he was responsible for developing and implementing market entry strategies across a range of sectors, including semiconductors, consumer electronics, telecommunications, and enterprise software. He was also a key member of the company's IPR licensing team.

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