| Intralink program selected to power Quicklogic Japan |
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16 February, 2009 – Tokyo, Japan – Intralink Limited has been appointed by QuickLogic Corporation (NASDAQ: QUIK), leaders in low-power programmable solutions, to drive the company’s expansion in Japan. Asia market specialists Intralink will target Japanese manufacturers of mobile consumer devices with Quicklogic’s market-leading technology. “Japan is at the forefront of mobile consumer electronics research and development, and therefore is an extremely important market for QuickLogic,” said Andrew J. Pease, vice president of worldwide sales for QuickLogic. “The combination of our innovative technology with Intralink’s track record in the Japanese mobile and consumer electronics market places us in a strong position to expand our customer base and further the adoption of our Customer Specific Standard Product (CSSP).” QuickLogic's CSSP approach provides development teams with a solution that addresses the Bill-of-Materials cost, battery life and PCB-space requirements, while also maintaining the flexibility to evolve designs as market demands change in the future. Intralink COO Gregory Sutch said, “Quicklogic’s decision to appoint Intralink is another endorsement by a leading US-based technology company of our successful Surrogate Sales Program™. We are delighted and excited by the prospect of working with them.” Launched in 1997, Intralink’s Surrogate Sales Program™ has provided dozens of venture-backed technology companies with a low-risk, cost-effective route to the Japanese and Chinese markets. Managed by bilingual, bicultural teams based in Tokyo, Shanghai and Shenzhen, the programme has proven highly effective in delivering greater ROI through transparency, scalability and reduced times to revenue. About QuickLogic: QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com. |
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