| ECRIO BREAKS OUT FROM INTRALINK’S SURROGATE SALES PROGRAM™ |
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Tokyo, Japan – 1st November, 2007 – As a result of Ecrio’s record of success as a provider of Real Time Communications mobile phone software to the Japanese market, the California-based company has exited Intralink’s Surrogate Sales Program™. Ecrio signed up for Intralink’s Surrogate Sales Program™ in September 2004. The company has worked through all three stages of the discipline – Opportunity Validation, Strategy Implementation and Break-out – before exiting the programme. Ecrio Founder and CEO Nagesh Challa said, “Intralink’s programme provided us with a flexible and scalable platform from which to expand our existing business relationships with our key customers and partners in Japan. It has helped us to achieve success, in the form of a significant licensing deal for our Embedded Push-to-Talk over Cellular (PoC) solution.” Intralink CEO James Lawson responded, “The Surrogate Sales Program™ has again shown its ability to deliver a significant return on investment for the client company. This has been a huge success for Ecrio and Intralink and we are delighted with the result.” Intralink manages its three-stage Surrogate Sales Program™ through a team of Japanese-speaking western project managers based in Tokyo. In the first stage, the company validates and quantifies the market opportunity by accessing customers and stakeholders across the target sector. In the second stage, the project manager implements the sales plan with an emphasis on driving near-term revenues, while in the third stage the company works with the client to break out of the programme by setting up a local entity or partnership. The programme is tailored for venture-funded technology companies seeking low-risk, accelerated access to the Japanese market. About Intralink: Established in 1990, Intralink (www.intralink.biz) has a proven record of achieving accelerated market access and revenue traction for businesses seeking success in the strategically-important Chinese and Japanese markets. The Surrogate Sales Program™ provides a vehicle for high technology companies across the telecoms, IT, networking and consumer electronics sectors to reach target decision makers and develop commercial relationships through a direct market presence. Intralink has offices in London, Silicon Valley, Paris, Madrid, Tokyo, Shanghai and Shenzhen. About Ecrio: Headquartered in Cupertino, California, Ecrio (www.ecrio.com) is the leading vendor of real time commerce and communications software for mobile phones. Ecrio provides interoperable and standard compliant software to mobile phone manufacturers and mobile operators. Solutions include mobile commerce applications, including NFC and MoBeam mobile barcode redemption, along with 3G communications applications such as Instant Messaging and Presence Services (IMPS), VideoShare, Voice over IP (VoIP), and Push to Talk over Cellular (PoC). Ecrio's customers include industry leaders such as ASUSTeK, Fujitsu, NEC, NTT DoCoMo, Panasonic, Sharp, Sony Ericsson and Visa. |
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