| DATAPAQ SELECTS INTRALINK TO DRIVE INTO JAPANESE MARKET |
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15th July, 2005 - Datapaq Ltd, world leaders for in-process temperature measurement and analysis systems, has appointed Asia Pacific market access specialists Intralink to drive its business development in Japan. Cambridge-based Datapaq has been trading very successfully in Japan for over 10 years in the metal and glass heat treatment and coatings markets but has been unable to penetrate the Japanese electronics market. As a result, the company turned to Intralink, which has offices in Tokyo, because of its strong track record of helping businesses in the electronics and IT industries to gain traction in the world's second largest economy. Through its team of locally employed, bilingual British project managers, Intralink initially undertook a market development and profiling project providing an in-depth analysis of the market for Datapaq's products. Following this, Datapaq utilised Intralink's Surrogate ™ model which enables companies to generate revenues - or savings - to the point where there is an economic and practical case for investing in local infrastructure or committing to a long-term, strategic partnership. Intralink CEO James Lawson said: "Datapaq are known worldwide for their market leadership in what is a critical part of many industries' production processes. Japan represents an exciting new opportunity for them and we are delighted to have been selected to help them build a presence in this strategically important market. Our track record in the region - and Japan itself - is second to none in the electronics, IT and manufacturing industries. We are working with Datapaq to create a tailor-made development solution in alignment with their regional strategy and a long and results-driven partnership." Datapaq's Managing Director Michael Anderson-Brown added: "We chose Intralink for very simple reasons; they know the market, they know the people and they understand our strategic ambition and offering. Fundamentally, they were able to demonstrate the most solid track record of achievement and a can-do attitude that permeates through the whole team. We have now extended our relationship to embrace China." About Datapaq: The world's leading company for temperature profiling in hostile thermal environments. To become the leader, Datapaq has produced, and will continue to produce, systems that are the most durable, accurate, and easiest to use in the world. No one combines highly accurate data loggers, rugged thermal barriers and analytical software better. A Datapaq system offers unsurpassed value. Founded in 1984, Datapaq introduced its first product in 1985. We are now the industry leader for temperature measurement and analysis systems. Our goal was, and still is, to provide every manufacturing company key information on the effectiveness of their continuous, semi-continuous and batch ovens, kilns and furnaces. Many of Datapaq's customers are industry leaders themselves. American Standard, Daimler-Chrysler, DuPont, Ford, GM/Vauxhall, General Electric, Hewlett Packard, NEC, Sony, Toyota, Akzo Nobel, Tyson, Cargil Foods and many others utilize a Datapaq Tracker System for their temperature monitoring and analysis needs. www.datapaq.coｍ About Intralink: Established in 1990, Intralink has a proven record of achieving accelerated market access and revenue traction for venture backed technology companies in electronics, IT, software and semiconductors; covering the automotive, drug discovery, consumer electronics, construction materials and telecoms sectors for its clients. With offices in the UK, Tokyo, Shanghai and Beijing, Intralink works for US and European companies seeking access to the strategically important Chinese and Japanese markets. |
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