FLEXIBLE DISPLAY PIONEERS PLASTIC LOGIC TARGET JAPANESE MARKET WITH INTRALINK’S SURROGATE SALES PROGRAM™ PDF 印刷 Eメール
1st April, 2006 - Leaders in plastic electronics technology Plastic Logic has appointed Asia Pacific market access specialists Intralink to build on the success of its launch into the Japanese market.

Recently named “Start up of the Year” in the prestigious Elektra 05 European Electronics Industry Awards, Plastic Logic is a leading developer of platforms for the manufacture of plastic electronics – a revolutionary new technology for printing electronics on to flexible plastic substrates.

The Cambridge-based company, which in November raised $28 million in a series C funding, recently showcased the world's largest flexible organic active matrix display. The 10” SVGA display demonstrator made using electronic paper frontplane from US-based E Ink Corporation highlighted the significant impact the breakthrough technology will have across a wide range of electronics products including electronic books and newspapers, mobile devices and retail signage.

Industry analysts IdTechEx have forecast that plastic electronics will be a $30bn industry by 2015 – and a potential $250bn by 2025 – with electronics giants in Japan, Taiwan, Korea and China leading the way in its adoption.

Plastic Logic will utilise Intralink’s Surrogate Sales Program™ to build its market presence in Japan, where it is seeking partners to innovate flexible display products and bring the process to mass production. The Surrogate Sales Program™ provides for a full sales cycle management process and has proved highly successful in building market share and securing important strategic partnerships for a number of high growth UK and US businesses.

Simon Jones, Plastic Logic Business Development Director, said "Plastic Logic already had investors and a key customer in Japan. However, rather than working through a traditional Japanese agent/distributor or setting up own operations, we chose to work with Intralink. We recognised very quickly the value proposition of the surrogate model in providing a business development solution that was flexible, scalable and cost effective."

Intralink CEO James Lawson added: “Plastic Logic follows in the footsteps of a number of other high profile technology companies – including Inmarsat, QinetiQ, DivX, Frontier Silicon, Cambridge Positioning Systems and Ecrio Inc – to target the strategically important Japanese market using our proven Surrogate Sales Program™. True innovators like Plastic Logic show tremendous potential and we are already seeing significant interest from major tier one CEs in their manufacturing technology.”

About Intralink:

Established in 1990, Intralink has a proven record of achieving accelerated market access and revenue traction for venture-backed technology companies across the consumer electronics, mobile telecoms, automotive, healthcare and other sectors.

With offices in the UK, Tokyo and Shanghai, Intralink works for US and European companies seeking success in the strategically important Chinese and Japanese markets. For more information: www.intralink.biz

About Plastic Logic:
Plastic Logic is a leading developer of plastic electronics – a new technology for manufacturing (or printing) electronics. The Plastic Logic approach solves the critical issues in manufacturing high resolution transistor arrays on flexible plastic substrates by using a low temperature process without mask alignment that is scaleable for large area, high volume and low cost.

This enables radical new product concepts in a wide range of applications including flexible displays and sensors. Independent experts from IDTechEx forecast plastic electronics will be a $30 billion industry by 2015, and could reach as much as $250 billion by 2025.

Plastic Logic operates from the world’s first plastic electronics Prototype Line on the Cambridge Science Park. It was spun out of Cambridge University in 2000 to build on 10 years of research and has a team of 50 employees. The company has now raised over $50 million equity and venture finance from financial and industrial investors including Amadeus Capital Partners (UK), BASF (Germany), Bank of America (US), Dow Chemical (USA), Intel (US), Mitsubishi (Japan), Morningside (Hong Kong), Oak Investment Partners (US), PolyTechnos Venture-Partners (Germany), Siemens (Germany) and Yasuda Enterprise Development (Japan). Other shareholders include Cambridge Display Technology, Seiko Epson, and the University of Cambridge. Venture finance has been provided by European Technology Ventures and European Venture Partners.

For more information: www.plasticlogic.com
 

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