Application solutions to the IPTV and digital TV markets

Undertook a 12-week China landscape study to determine the opportunity and strategy to sell to TV, PMP and set-top box manufacturers

• Intralink spoke with telecom operators, system integrators, STB manufacturers and others to deliver a report on the IPTV industry in China
• Presented to over 10 of China's leading television manufacturers, including Haier, Konka, Changhong, TCL, Skyworth and others
• Analysed the product offering of local and foreign competitors and identified the key challenges in terms of product, price and business model
• The client has hired a VP of Sales and local technical resource to implement the marketing strategy