Power Line Communications (PLC) for home networking solutions

Targeted leading stakeholders in China’s emerging IPTV market with high-throughput PLC solution

• Intralink researched the opportunity and challenges for the client to sell its PLC solution into China’s emerging IPTV and PLC adapter markets
• Identified and mapped the channels into key stakeholders in the IPTV ecosystem
• Presented to IPTV service operators and leading makers of home entertainment equipment and PLC adapters and established the PLC strategies of each
• Benchmarked the China marketing strategies of the client’s leading PLC silicon competitors
• Assessed the client’s market entry options and made recommendations for practical next steps
• Intralink continues to represent the client in a business development capacity